David Cliff was White Label Dating® partner number one, joining the network back in 2005.
As White Label Dating has grown, David has grown with us. With an established career in sales and marketing, as well being a radio newsreader, David joined the White Label Dating network while exploring ways to make an additional income to sit alongside his day job.
David’s aim was to create and run the most successful mature dating business in Australia.
Never one to turn down a challenge, David leapt at the chance.
A year after launching his first dating site with White Label Dating, David left his day job to work on Senior Dating Agency Ltd full-time.
David’s first site with White Label Dating was Senior Dating Agency.com, a niche dating site launched to help the over 50s connect.
With an already established over-50s network in the UK, David put his existing knowledge into practice and with the help of his White Label Dating partner manager, successfully launched his mature sites on the Australian network, including the Senior Dating Agency and Older Dating Agency brands.
David now runs five sites on the Australian network.