The athleisure trend is causing a stir in the market, and more retailers are going to be adversely affected by it.
Brands and retailers that already specialize in one type of inventory should consider supplementing sales with workout apparel to take advantage of this trend.
After declaring bankruptcy in early March, athletic apparel and gear chain Sports Authority will liquidate its assets, reports The Los Angeles Times.
The company was originally considering a reorganization plan to keep the brand alive, but will instead auction it off, potentially in pieces.
Sports Authority annual revenues hover around .7 billion, which is roughly the same as it was in 2006.
After filing for Chapter 11 bankruptcy last month, competitors like Dick's Sporting Goods and Modell's showed interest in picking up some of Sports Authority's store locations and intellectual property.
Rumors were circulating for the past few months that the retailer was at high risk of defaulting on a 0 million loan that is due in May 2017.The retailer was also failing to perform in the face of fierce competition.