"I think all of the decisions off the field are based with that goal in mind, so if you are going to be too involved with a company or your time commitments, you better make sure you are getting your work done."The lucky ones to have received Brady's blessing have been Nike, Sirius satellite radio, Hershey's and The Gap.
He hasn't re-signed with Dunkin' Donuts or Cadillac, the latter he recently sued for using his photo in advertising after his contract with them had expired.
That could lead to an awkward moment if Brady wins his third MVP award and is presented with the requisite Cadillac.
When Brady does sign, it's not just a "read the lines into the camera" deal, either. You want to choose things that fit your personality, things that you want your teammates to see and hopefully they don't kid you too bad."A recent Gap ad didn't go over too well in the locker room.Every endorsement contract Brady signs includes a clause that stipulates he will have some meeting time with the company's chief executive."I like to put as much work as I can into playing football, and I think everything else goes second to that," Brady said. Players ribbed him over the pretty-boy association."We tried to tell him, 'you do a Gap ad, get a little inside (the company) and get a Big and Tall section in Gap,' " said Patriots offensive lineman Joe Andruzzi.