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Actionable Marketing Implication: Most US teens use smartphones to communicate and connect to the Internet. Marketers need to be accessible via mobile to reach this demographic or you’re invisible!

Actionable Marketing Implication: Most US teens have access to a computer, even if it’s only in school. Teens can get the same functions via a smartphone or computer.

If you want to reach them, you need to be present when they wish to connect with you.

91% of US teen cell owners use text messaging, either via their mobile phone or an app or website.

Actionable Marketing Implication: Be available via text if you target the teen demographic! 47% of US teens use video chat including Skype, Oovoo, Facetime and Omegle.

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Unlike previous generations, teens can interact with their friends without their exchanges being seen or heard.This matters for marketers because teens are on the leading edge of technology and social media use.Based on a representative sample of 1,060 US teens ages 13 to 17, the survey was taken September 25 to October 9, 2014, and February 10 to March 16, 2015.US teens aged 13 to 17 own or have access to multiple connected devices including a smartphone, basic cellphone, computer (desktop or laptop), tablet and/or gaming console.

91% of US teens go onto the Internet via a mobile device.

This rate is higher for African American teens and girls (no surprise.) Actionable Marketing Implication: Most teens are online at least once a day.

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