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Online dating sites promise to use science to match you with the love of your life.

Many of them even go beyond the matching process to help you confront the complex world of finding (and keeping) partners.

In a recent comprehensive analysis, Northwestern University psychologist Eli Finkel and collaborators claim that online dating sites not only don’t improve, but may even hurt those seeking happiness in their relationships.

It was natural enough that online dating services would develop and evolve over the past two decades.

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The growth of social media encourages internet-based connections with the people we know and love and the people we would like to get to know and love.We are busier than ever at work, our jobs require that we either travel or move to new cities, and as a result, we don’t have the luxury to rely on finding a partner through connections with family or friends.Their diagnostic tests seem to key in on the fundamental essence of our personalities, ensuring that we’ll be paired with the one person in the world whose fundamental essence will resonate to ours.They also promise to improve the odds of our finding that person by providing us with access to large numbers of potential romantic partners; more than we would ever meet on our own.

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To find out how best to use online services, we first have to examine their strengths and weaknesses.

Finkel and his collaborators critique the three main areas in which online dating services claim to be superior to the offline, or old-fashioned, way of meeting people in person.

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