And, unfortunately, it revealed some inherent sexist biases. The survey says men should probably refrain from selfie-taking, yet for women it's okay.
Men with selfies received 8 percent less incoming messages, as well as six percent less responses to their outgoing messages (as compared to other men), whereas women who used selfies for their profile picture got 4 percent more incoming first messages.
Now that Christmas is over, and the New Year is upon us, most people are probably thinking about how their 2014 is going to shape up.
You probably visited your family with their cute significant others.
Perhaps these interactions led you to realize how alone and depressed you were.
And, perhaps least surprisingly, people who show off their entire body as opposed to just their head, receive 203 percent more messages than the average user. According to the survey, those who are "honest" generally receive higher response rates. For men, if they use words like "son," "daughter," "teenager," "children," "kids," "single dad," or "single mom," their incoming messages are 7 percent higher than average.
But when women mention these things, it's a strict turnoff. The good news, at least, is that all people respond poorly to dumb ubiquitous online spelling errors like 'b4' and 'ur.' And, oddly enough, some forms of LOL-ing greatly increase reply rates.
So maybe the holidays are making people feel somewhat lonely. Over the past few weeks, the site hosted a mini survey, hoping to help these newcomers learn the ins and outs of online dating.
While the study wasn't necessarily done by the Pew Institute, it did survey 3,956 Zoosk users to try and give a more objective look at what works and what doesn't.
Either way, it is unsurprising that dating platforms have seen a surge in usage since Christmas.Online dating site Zoosk reported that it has seen a 26 percent increase in signups following the first two weeks after Christmas over the last three years.