The first annual IKEA furniture catalogue is published in Sweden. Here the customers can see and experience the quality of the products before ordering them, and Ingvar can meet customers in person and learn from them.
IKEA founder Ingvar Kamprad was born and grew up on the farm Elmtaryd, parish of Agunnaryd, in Småland, in the south of Sweden.
As a young boy Ingvar Kamprad knew that he wanted to develop a business.
Over time, flat packaging and self-assembly become part of the concept. Many are sceptical of the idea of opening a large furniture store in a small village in the deep forests of Småland.
But as it turns out, people are prepared to travel long distances to visit the store and buy attractive furniture at low prices.
Furniture is introduced in the IKEA business as a complement to the general merchandise.
This is a success, and Ingvar Kamprad starts exploring innovative solutions such as furniture design, self-assembly and advertising.